Frequently   Asked  Questions

SEO stands for “search engine optimization”. This is the process of increasing the quality and quantity of targeted traffic to a website through organic or non-paid search engine results. It is used to increase the position of a website on search engines by optimizing the content on the website.

Developing an SEO strategy is vital to driving the growth and sales of a business as well as generating greater website traffic. Website traffic may be drawn by social media, paid advertising, as well as other online platforms, however search engines attract most of a websites online traffic through organic SEO. SEO services will additionally help to enhance and improve the usability of a website.

Branding is the method of defining your company’s identity and making it known to the public. This is typically done through the creation of phrases or designs that make the company identifiable to a targeted audience. Branding is used to differentiate a business from its competitors. This is important for a company because your specific brand will leave impressions on potential clients and will distinguish you as a reputable and memorable company.

Social media is a great way to interact and engage with your target audience. This is an important marketing strategy for businesses. All social media platforms will help you gain traffic and build brand awareness. Depending on your specific niche some social channels may help drive more organic traffic than other, this can be determined with the help of your Social Media Manager.

Posting consistently on all social media platforms will draw in enhanced traffic for your business. Maintaining an active and consistent presence on social media will keep users and customers engaged and drive more business. However, posting too often may be overwhelming for users and can result in negative engagement.

Social media can absolutely help to generate leads. Depending on your industry, different social media platforms can help you to reach your target audience and potentially turn them into leads.

Social media is a crucial aspect of SEO. Search engines view social media as a source of credibility for your company. Social media also helps to better establish your brand and expand your reach. Social media can provide traffic sources to your website which in turn help increase your SEO rankings.

When practicing SEO, on average, it takes approximately three to six months for a website to begin to see traction on search engines. SEO is a long-term practice and will need constant management to generate results, once SEO services are discontinued you may see a decrease in rankings.

Branding helps to gain customer loyalty and establishes what you stand for as a business. Your branding should convey precisely what you want your customers to think about your company. Without consistent branding, your company goals, visions, and overall feel become unclear to potential and current clients. Consistency assures clients that they can rely on your company and will increase customer retention.

The internet is a vital part of marketing nowadays. Most people rely on search engines to find new companies, products, and services. Ranking on page one of a search engine gets your website 70% more visibility than ranking on page two. SEO is a long-term strategy that your business will ultimately benefit your company.

It is important to tailor your posts to each social media platform. It is essential to differentiate between the different social media channels, for example: you would not want to ask your Facebook viewers to “Retweet” or “Pin” your post. Posts should be unique to the platform you are posting on.

You can perform SEO yourself, however without an experienced professional it may be difficult to manage all aspects of SEO and really understand the fundamentals of SEO management. A professional SEO manager will use proper SEO etiquette without risking penalties from Black Hat SEO Practices – without knowledge of these frowned upon practices it is easy for someone to accidentally penalize their website from ranking on search engines.

Typically, it is essential to update a website every 3 to 4 years. This is important to maintain because once a website loses page speed and optimization Google will decrease rankings regardless of the site’s relevance and authority. An updated website will increase your SEO performance and overall website traffic.

Web Design is a huge part of your brand and if done improperly can negatively impact your business. Your website is often the first impression your company will leave on a potential client. A strong web design will help generate more leads and obtain higher traffic on your site.

We are here to market your company to the best of our abilities. Our seasoned professionals are certified and have extensive knowledge in all areas of digital marketing. They will implement advanced digital marketing strategies to ensure the success of your digital marketing campaign. Our experts take care of every aspect of your digital marketing, so you don’t have to.

Marketing is crucial for any company to succeed. The marketing industry is constantly changing and evolving. Our staff is well versed and up to date on new marketing trends. We are able to stay on top of your marketing and make sure you have the most current and effective methods to market your company. Allow us to share our expertise with you, so that you can focus on running your company.

Both your website and social media should be updated regularly. We suggest posting on social media 2-3 times a week to stay consistent and relevant.

You do not need to be on every social media to have a successful social media campaign. Depending on your specific industry, one platform may be more beneficial than others. However, being on all social media platforms will definitely help build your business credibility, branding, and SEO rankings.

Influencer marketing is becoming more and more popular as social media continues to grow and become more prevalent. This is a type of marketing that utilizes social media for product endorsements from Influencers. These influencers have followings that appeal to brands and suggest to their followers to purchase these products or services.

Becoming an influencer can be easy if you know how to appeal to brands. Many people think you need a lot of followers to be an influencer but that’s not the case. Many brands are looking to work with influencers who have more engagement rather than more followers. If you have an engaged audience and the knowledge of influencer marketing you can begin your influencer journey now!

Influencers can help businesses market their products or services by endorsing them and suggesting their followers do the same. A business can hire an influencer to post about their products and services which can greatly benefit them. Many followers will take the advice of the influencers they follow!

Influencer marketing is extremely effective in this day and age. Many people enjoy following influencers for their style suggestions, product finds, and lifestyle. Influencers are able to influence their followers to buy the same products and services they use therefore becoming an effective marketing technique.

Hashtags are often overlooked when businesses are posting on social media but what they might not realize is using a proper hashtag strategy can increase their post’s reach by hundreds if not thousands of views. A social media management team can create custom hashtag strategies to optimize the views your companies social media posts get.

Google My Business profile is a free service offered through Google. Your Google My Business profile will appear in the sidebar when someone searches your company. Here you can add contact info, your website link, hours of operation, and more general info on your business. Not having a Google My Business profile is a huge disservice to your company. A Google My Business profile adds to your brand credibility, increases your web presence, and expands your reach.

Email marketing is a very effective marketing strategy for companies if used correctly. Email marketing can reach tons of potential clients or customers all at once. If an effective email is sent with proper call to actions and an eye-catching subject, it has the potential to attract many new leads for your company.

Site speed is important when trying to attract visitors from search engines. Many users don’t want to wait more than a few seconds for a page to load. Having a slow site speed may increase your bounce rate in addition to losing web traffic you might have gained if your site loaded faster.

It is very important to use high-quality images to advertise your products and services through your website. Blurry or pixelated photos may indicate to potential customers or clients that your products are not quality and will cause them to question your companies credibility. Using professional photos ensures a high-end feel and allows visitors to see just how great your products and qualities are.

The best time to post on social media will vary depending on your industry, time zone, and clientele. Using social media insights you can base your posting time off when your followers are most active to gain maximum reach.

Rebranding aims to change a company's or product's corporate image to realign it with its current objectives and target market. It helps make the brand more relevant, distinctive, and appealing to customers.