Why You Should Have Ongoing SEO Efforts

Search engine optimization (SEO) is a long-term approach. It isn’t something you can simply do once and forget about. SEO is an ongoing strategy that you need to practice on a regular basis and demands continuous attention to reach its maximum potential and in order to remain an effective tool for your business. There are various important reasons that you need to consistently update your SEO efforts and strategies.

Keeping Up with Google’s Algorithm:

Google often changes its algorithms which means the rules of SEO are continuously changing as well. Recently, Google has added new ranking factors such as mobile friendliness and page loading speed. You never know what changes the newest algorithms and updates will bring. Because of these changes, it is extremely imperative to have ongoing SEO practices in place to make sure you are up to date and to avoid any penalization. In addition to major new algorithm changes, Google is also frequently implementing minor updates that may also require you to make some adjustments to your SEO approaches.

Keeping Up with the Competition:

If your competition is constantly working on its SEO tactics, you better be too! By slowing down or slacking off with your SEO efforts, you are leaving room for your competition to start outranking your business on search result pages, in turn, costing you your sales. If your competition starts ranking for keywords that you used to rank for, you will know that changes need to be made and more extensive SEO strategies must be put into place. This is where ongoing SEO comes in to keep you ahead of your competition and to secure your rankings and stay ahead.

Trend Changes:

As time goes by, popular trends begin to change as well as products and services. As a result, the behavior of users will start to change as they begin searching different keywords, trending phrases and terms. Part of your ongoing SEO plan should include frequent research on what kinds of terms consumers and users are searching. It is an extremely vital part of a good SEO strategy to have ongoing keyword research done as a part of a strong SEO campaign.

Metrics & Analytics:

In order to properly optimize your site, you must keep track all of your metrics and make adjustments whenever necessary. You should be checking on your analytics and metrics on a regular basis to find which strategies, including keywords, backlinks, traffic and engagement, and site performance, are performing well and which areas need revising and updating. Although it may demand constant attention, watching these analytics and metrics will guide you on which action steps to take in the future to assure that you are maximizing your SEO efforts.

It would be every business owners dream if you could simply implement a few SEO tasks once and know your website would rank well from there on out. Unfortunately, that’s not the way SEO works. SEO is a highly competitive and dynamic field. Between search engines, your customers, and the competition, there are many different moving parts you need to consider. If you want to rise to the top and be able to stay there, you will need to be attentive and alert when considering your SEO campaign.