Why You Need Social Media for Your Company

In the digital age where everything’s online, taking your business to the widespread arena of social media isn’t just recommended—it’s essential. 

If you’re a business owner wondering whether it’s worth joining the social media bandwagon, this quick-fire guide breaks down how social media can be a game-changer for your company and how choosing the right platforms can skyrocket your success. 

Buckle up and prepare for a deep dive into the world of social media marketing.

The Power of Social Media in Modern Marketing

Social media is everywhere these days, and while timelines are filled with photos, memes, and lots of positive and negative shouting when it comes to marketing, social media holds a special power you don’t get with other forms of digital connection.

Expand Your Reach and Build Brand Awareness

Did you know that there are 3.6 billion social media users worldwide? That’s nearly half the global population! Having a dynamic presence on these platforms enables you to tap into this large audience pool and create a powerful visibility for your brand.

Foster Customer Engagement and Loyalty

Social media isn’t just about broadcasting—it’s about connecting. Regular interaction with your customers can build trust and foster loyalty. By quickly addressing customer queries and feedback or even just sharing a light-hearted post, you’re creating a human aspect that customers appreciate.

Drive Website Traffic and Leads

Social media platforms allow you to share your content with a much wider audience. Each post you create is a new avenue to your company’s website. Plus, the engagements you get—likes, shares, and comments—are indicators of your content’s performance, helping you tweak your strategies as needed.

Choosing the Perfect Platform for Your Business

While it might be tempting to establish your business on every social media platform you come across, a ‘less is more’ approach is probably wiser. Here are some factors to consider in selecting the best platforms for your company:

Your Target Audience: Different platforms attract different demographic groups. Having a clear understanding of your target audience helps you choose the platform where they’re most likely to hang out.

Platform User Base: Research the platforms’ demographics to understand where your audience is most active. Facebook, for example, has a broad user base, while Instagram tends to attract younger users, and LinkedIn is great for B2B marketing.

Content and Posting Frequency: Your content strategizing will also depend on the platform. Instagram, for example, is great if you have visually-appealing content or work with social media influencers who do, while Twitter is more suited for frequent, short updates.

Deciding Between the Platforms: What’s Best for Your Business?

While all social media platforms have their uses and strengths, they each appeal to various audiences and cater to different content types. Let’s unfold a few top platforms and assess why a business would consider each.

Facebook

With over 2.8 billion monthly active users, Facebook is a beast in the social media world. It’s the ultimate platform if your business aims to reach a broad user base. 

From sharing company updates to customer interaction, its versatile content formats make it a one-stop marketing solution. Facebook’s targeted advertising is also a powerhouse tool for businesses.

Instagram

If your business thrives on visually compelling content—think product photos, short clips, or ‘behind-the-scenes’ stories—Instagram is where you want to be. With a predominantly younger demographic, branding on Instagram can give you a youthful, trendy edge. Plus, features like shoppable posts offer a seamless shopping experience right from the app.

LinkedIn

LinkedIn is the professional quarry in the world of social media. For B2B companies or firms looking to attract talent, formulate partnerships, or showcase thought leadership, it’s a matchless platform. Regular content posts, active participation in industry groups, and LinkedIn’s advertising features can amplify your professional presence.

Twitter

If timely updates and ongoing customer interaction form the bulk of your social strategy, consider Twitter. It’s also an excellent platform for real-time customer service. Plus, the hashtag feature allows your content to reach beyond your follower base and tap into larger conversations—conveying your brand voice.

YouTube

If video content is your forte, take a bow to the king of videos – YouTube. From product explainer videos and walkthroughs to webinars, YouTube provides an audio-visual platform to inform and engage your audience. Your channel can become a knowledge hub that provides significant value to your viewers.

Pinterest

Pinterest is perfect for businesses offering inspiration or practical tips on topics like home decor, recipes, fashion, etc. It’s a visually-oriented platform for sharing ideas, making it perfect for businesses that can showcase their products or services visually.

Remember, choosing the right platform is about aligning business goals, target audience, and resource allocation. There’s no one-size-fits-all here, so a mix of platforms well-suited to your unique requirements often strikes a balance.

Revitalize Your Company’s Social Media Journey with BeBranded

At BeBranded Agency, we have our fingers on the pulse of online marketing, specifically social media.

Our customized services ensure that your unique business needs are met. Whether you’re tackling Twitter, engaging on Instagram, or forging connections on Facebook, we’re here to help you not only navigate but also leverage the dynamic landscape of social media.

Instead of having to figure everything out for yourself, let us and our years of experience handle everything on your behalf, ensuring your business thrives in the social media space and making sure your online presence is the best it can be, without the stress, worrying, or immense learning curve of having to do everything yourself!

Embracing social media is one of the best moves you can make for your company, transforming how you interact with customers and drive growth. While navigating this might seem daunting, remember you don’t have to tackle it alone. 

Leveraging the expertise of marketing gurus at BeBranded can provide you with the traction you need to take your business to the next level.