Building Your Digital Marketing Strategy For 2022

Build A Strong Digital Marketing Plan for 2022!

A solid and effective marketing strategy doesn’t only help you get more conversions, but it can also boost your entire team’s productivity. Don’t have a digital marketing strategy yet for next year? Then read this article, and we’ll guide you in creating one for your business.

Identify Short-Term and Long-Term Goals

Before starting a new year, ensure that you have already identified your monthly, quarterly and annual goals. These objectives serve as your guide on how to go about your business operations and what marketing strategies to implement. It would not be helpful to do any marketing; the tactics or strategies you do must align with your business goals.

If you’re a startup, the goal might be to create more awareness for your product or service. You need to have the right KPIs for your goals, too, so that you can track and measure them.

For established businesses, the goal might be to double your sales in the next year. Ensure that you have key performance metrics that you monitor each month to help you reach your annual goals.

As much as possible, be very specific with your business objectives. It would also help to review your goals from the previous year to check if it needs more polishing or if you need to add new goals.

Most importantly, follow the SMART goal-setting technique to help you better articulate your business objectives. The goals must be specific, measurable, attainable, relevant and time-bound.

Review Previous Goal and Marketing Strategies

As mentioned, it’s best also to review your goals from the previous year, including the strategies you implemented to reach these goals. Were you able to achieve the goals you set for your business? or what went wrong? Then, you can avoid making the same mistake when you take time to review the marketing strategies/tactics and see which of them worked or not.

It’s essential to evaluate your existing digital marketing strategies and determine if they contributed to reaching your goals. It should be easier to assess so long as you have the KPIs for each of your goals.

Map Out Your Strategy

Build a crystal-clear strategy based on your business goals and how you want to achieve these goals. A clear plan lets you focus your efforts on areas that can bring in more conversions or drive growth to your business. If possible, get help from a professional if you’re a newbie with SEO and other digital marketing strategies.

Also, ensure that you don’t put all your eggs in one basket. As much as possible, try different marketing tactics and track which ones are effective.

Build Buyer Personas

When it comes to digital marketing, it’s always best to know who your target market is. Who are they? Where do they live? Do they have hobbies? Because they represent your ideal customers, buyer personas can help you sell better as you would know how they would react to the product or service,

Build a Content Strategy

Content marketing is essential to your marketing as it can help attract and keep prospects, drive more conversions and help with SEO. It’s best practice to plan your content ahead of time so that you don’t cram when it’s almost the deadline. The content you publish must be valuable and relevant for SEO purposes and to attract more buyers. Know how to create a content calendar and then make sure that you also update your social media pages. If you need help, feel free to contact us. We know digital marketing like the back of our hands. Just give us a call, and we’re more than happy to help!

Make it Quick and Easy for Customers to Reach You

According to KoMarketing, about 44 percent of visitors will leave a business website if there’ no contact information included. So please, make sure that your contact information is clear to make it easier for customers to contact you. Also, don’t just leave a phone number as some customers will prefer email and even your social media sites. Most visitors these days look at a business’s social media site first before their official website, as it’s easier to contact a business via FB messenger than having to call you or email you.

Besides putting all contact information on your website and social media sites, do make sure that you promptly respond to them. Remember, poor customer service can affect your business, and poor customer service does not address concerns or inquiries from customers. If your business doesn’t operate 24/7, do make sure to indicate this on your website so that your customers are aware of it.

Implement the Strategies Using Best Practices

Remember, the Google algorithm constantly changes. What’s okay now may not be okay next year. To avoid getting penalized by Google, take time to ensure that you’re doing it right. If you’re not sure about something, please don’t hesitate to reach out to us for help.

Analyze and Adjust Your Plan, if Necessary

One of the good things bout digital marketing is that you don’t need to create a set plan for your strategies. Sometimes, they will need change. For example, if your website isn’t giving you conversions, you may go with an A/B comparison test with several calls to action, and then you can determine which one of them can drive conversions to your clock.

Contact Be Branded Today

Do you need help in planning your digital marketing strategy for next year? We can help! Our team is committed to providing exceptional services to all consumers. We can help with your branding, web design, SEO services, social media and influencer marketing. Our professional team is also knowledgeable about digital marketing — feel free to contact us if you have questions about the marketing tactics we intend to implement. Contact us whether you are a startup or an established business, we can assist anytime!