How Digital Marketing Can Increase Holiday Sales

Last year, holiday retail sales reached a total of $886.70 billion. More than ever, people are searching online for the perfect gift, making it the prime time to increase online traffic and boost sales.

The holiday season is almost upon us, which means you need to start utilizing your digital marketing strategies now. If you don’t act soon, customers will turn to your competitors to fill their physical and online shopping carts.

Read on, and we’ll give you some digital marketing tips to boost those holiday sales.

It’s an Excellent Time to Show Gratitude

This time of year is the perfect time to show your customers how much you appreciate them. They have so many options and different places they could shop, but they choose to support you.

Even a simple thank you newsletter in their emails is a great way to show appreciation for all their support. Plus, it shows them the human side of your business.

This is beneficial for several reasons. It helps you build relationships with your customers, it gets people thinking about your business again, and it might entice them to continue to support you.

Customers Expect You to Promote Rewards and Sales

These days, customers are shopping smarter and looking for great rewards or sales to stretch their hard-earned dollars further. In fact, 88% of consumers plan to look for sales and discounts this holiday season.

Keep things simple so you can focus all your efforts on that promotion. Black Friday and Cyber Monday are two of the biggest shopping days of the season, and you could bring in a ton of sales if you offer discounts on those days. The right digital marketing strategy reaches your target audience, tells them about your sales, and encourages them to click.

Part of your holiday marketing campaign should be to promote your products on social media to reach your followers and get them thinking about all the people on their Christmas lists.

If you can’t afford any sales right now, you can still appeal to shoppers by offering something of value. For instance, they might get a free gift if they spend a certain amount.

You Can Bond With Customers

Put people in a festive mood with holiday-themed newsletter templates, show your audience pictures of your staff in ugly Christmas sweaters, or release a seasonal product.

If you have a brick-and-mortar store, decorating it for the season can show people the holiday spirit. As a result, they’ll start to think about holiday shopping and might purchase a few items.

The holiday season is the perfect time to bond with clients and customers. Whether you awe and inspire them with clever decorations and new products or you make them laugh on social media, you’ll create memories. Connecting with your customers in this way can earn you loyal customers.

Optimizing Your Website Boosts Sales

There are several ways that optimizing a website can increase sales. For one, if you optimize a website to suit mobile devices, you’ll attract mobile shoppers.

Mobile commerce or mcommerce is the term used to refer to shoppers that use their phones to purchase goods online. Insider Intelligence predicts that by 2025, mcommerce sales will account for 44.2% of all retail e-commerce in the United States.

If your website isn’t already optimized for mobile, now is the time to invest in a web design company for help. You can’t afford to miss out on nearly half your audience.

Another way that digital marketing and SEO services, in particular, can boost sales is by bringing more high-quality traffic to your site. An SEO company can implement key strategies to reach your target audience, generate more leads, and encourage more conversions.

A Holiday Landing Page Entices Customers

When you visit the websites of some of the bigger retail stores, the first thing you’ll likely see is a promotion on the landing page. For instance, it might say, “Black Friday: 50% off everything!”

Not only is this a great way to tell your customers that you’re having a sale, but it also encourages them to at least look at your deals. Even if they were only visiting to browse, they might now be tempted to buy a few products.

A holiday landing page is a perfect opportunity to display your seasonal products. Let’s say you’re a candle company; you could promote all of your fall and winter scents. Phrases like “Great gifts for him” or “Delivery before Christmas” are also enticing to holiday shoppers.

Improve Your SEO With Holiday Blogs

The holiday season is a great opportunity to create some festive new content. You could write a blog article about the best gifts for your mom, create a craft tutorial, or even share some great recipes and party ideas for the season.

Creating highly sharable content like this benefits you by reaching out to new people, bringing more traffic to your website, and promoting products and services.

Again, social media is one of the best places to focus your efforts at this time of year. You could create a carousel of images displaying your seasonal goods or encourage your followers to engage by asking for holiday stories and pictures.

It’s a Learning Experience

The best strategy is to look at your past holiday campaigns to see what worked for you and what didn’t. What was the performance of your past ads, what resulted in the most conversions, and what email headers got the most people to open it?

Holiday campaigns provide a lot of data that you can use to learn and grow. Use the information gleaned from previous years to improve your chances and boost sales even more.

Nail Your Holiday Digital Marketing Campaign

There are tons of benefits to implementing digital marketing around the holiday season. If you don’t already, you’re definitely missing out on all those holiday shoppers!

We understand that digital marketing can get complicated, which is why we’re here to help. From branding to social media management and everything in between, the BeBranded Agency can help you nail that holiday marketing campaign. Check out our services to get started today.