Becoming an influencer with millions of followers and big brands asking to promote their products has become the new American dream. At least for millennials and Gen Zers.
And it can be quite lucrative as well, with free products, free hotel stays, and free meals at restaurants. Who wouldn’t want all that? If you are interested in raking in the cash and the freebies as an influencer on Instagram or some other social media channel, then keep reading for some not-to-be-missed tips.
Do not try to be all things to all people. Figure out what you like talking about or posting about, and then focus on that to the exclusivity of all other shiny objects.
For example, if you love cooking soups and you could do that until the end of time without getting bored, then that’s your niche. You don’t need to worry if people will like it or if they will follow you for it. The internet era has proved that there are always thousands of other people interested in what interests you.
You don’t need to do things only to please your followers. That’s a sure recipe for disaster, as it will confuse you and make you go in circles without a proper strategy.
When you are authentic and follow your heart, without being swayed by trolls and other naysayers, your followers will see that you are a strong and independent person who’s worth listening to.
This is especially crucial since a lot of your followers will be young, impressionable teenagers and tweens, and you will want to ensure your content can help them be the best version of their true selves.
Be authentic and controversial but not politically incorrect or heartless! Don’t be like Logan Paul – filming a Japanese suicide victim to garner views. Not cool!
Once your followers get enamored with your content, they will follow you no matter how regularly you post, because they love you and want to support you. But to get to that level of devotion, you will need to be diligent about posting on a regular schedule.
Decide what works with your weekly plans, and then stick to that cadence, no matter what! If you tell your followers you are going to post every Thursday at 7 am EST, then make sure you post a video or some content that day every week.
A few emergencies are understandable, but if you are always missing your scheduled posting date, then you are going to have a lot of disappointed followers and they are going to unfollow you soon enough.
It’s hard to get followers, so you better work hard to keep them. There are SO many things that are distracting the average person, that if they end up following you, it’s kind of a small miracle.
Ensure that you stay in touch with your followers and be kind to them. Answer their comments, even if it’s with a generic smiley face, or do special giveaways only for everyone who follows you. This way you can build a relationship with your followers which will ensure their fealty to you over a long time to come.
Many influencers think of their followers as a part of their extended family and treat them as such. This is especially true for anyone who’s followed you from the beginning when you were just a nobody. You need to treat these loyal followers like they are precious because they are.
Do not be disheartened if you have been posting regularly for a while and nothing’s happened on the influencer front. It takes time, a long time, to build a following, and to get to a level where big brands contact you to give you free stuff.
The problem is that most people get bored or annoyed way too fast, and don’t put in the requisite time or effort to fulfilling their dream of becoming an influencer. They will try it for a few months and then get frustrated with the lack of traction and give up.
If you can stick through the tough times when it feels like nothing’s happening, you will get over the hump and then you will start gaining followers faster than you lose them. It’s worth the sacrifices you will make now to get there, so don’t despair and don’t concede defeat. Motivate yourself using the image of Chanel or some other big brand begging you to promote their products!
Even Tiger Woods has a coach to help him with his golf game, so why would you think that you could become an influencer without one.
An influencer mentor will be able to help you get over those hurdles that you thought were insurmountable and will give you feedback on what’s working in your content and what’s not. They will also help you stay motivated when you feel like calling it a day.
Using an influencer coach, you will get to your goal of becoming an influencer with millions of followers faster and easier.
Stop wondering if it’s possible for you and go for it. No matter what the naysayers (or your mom) say, you are worth it, and with consistent effort, mentorship, and passion, you will get to your dream of becoming an influencer as well.
If you would like to become an influencer with the help of an influencer coach, contact Be Branded Agency today and get started on this beautiful and lucrative journey!