Why Social Media Is Essential For All Businesses

Social Media has now become a huge part of marketing and should most definitely be included in your companies digital marketing strategy. Businesses without social media are missing out on 90% of the exposure that their competitors are gaining through using social media! There are various social media platforms that businesses can utilize to reach new audiences, generate leads and increase their internet presence.

• FACEBOOK

Facebook is a great platform that all businesses should be on. Facebook allows for companies to connect and engage with their clients as well as potential customers. Through Facebook, you are able to share both visual and textual content as well as promote this content to users who may not be aware of your business’s existence. Through Facebook Ad’s you are able to boost your content to your target audience and gain tons of exposure.

• LINKED IN

Linked In is designed specifically for business profiles and content. This is an excellent place to network with other companies, returning clients as well as prospective clients, hire employees and increase your brands reach! Here you can also implement ads to extend that reach to new users.

• INSTAGRAM

Instagram is an incredible visual platform that has grown 11011.1% in users since its creation in 2010. Instagram is wonderful to grow eCommerce  businesses with their in app shopping features! Not only can you add product listings but you can capture your product through high quality photos to entice Instagram users to purchase your products. You can also utilize ads in which your photos and posts will be promoted to your target demographic.

• TWITTER

Twitter is a great platform for news sources, journalists, politicians, celebrities and more! Here they can post small bits of text to their audience. Here is a great place to engage with your followers and create genuine connections that may convert to leads. Using Twitter ads is also a huge advantage, Twitter ads are 1-3% more effective than Facebook ads!

• YOUTUBE

Video marketing is often overlooked by companies. Video marketing is extremely beneficial because you are able to show off your brand personality, and give your customers and clients a better look inside your company. Videos also tend to get higher engagements than visual or text posts!

• PINTEREST

Pinterest is a great way to drive traffic to your company website. Here you are able to share photos and videos relating to your business and direct users straight to your site! This platform is particularly helpful for home décor, cooking, photography, fashion and more! You can provide lists of recipes, DIY projects, and more with direct links to coordinating pages of your site to help increase conversions. It is also extremely cost effective to boost posts and create ads through Pinterest.

• BLOG

Every company should have a blog page on their website. A blog is essential for many different reasons. Blogs can help to give customers all the info they need on your company, products and services! A blog will also help to improve your search engine rankings and increase your website’s visibility.

Utilizing the proper social media platforms for your company is essential for a successful digital marketing campaign. Managing social media platforms in-house can be costly and extremely time-consuming. Due to these factors company accounts often get neglected. Hiring a digital marketing agency to run your companies social media accounts is a great way to stay prevalent on social media, grow your audience and ultimately help your company succeed! You can schedule a free consultation with our digital marketing agency today!